Need to Know
Frequently Asked Questions.
- What's Valo?
- What does Valo mean?
- Why choose Valo?
- What is needed to get started?
- Where are meetings held?
- How much will it cost?
- What kinds of writing and content do you provide? Who will write it?
- Why have someone else write words and content?
- Who owns the copy?
- What's included in the fee?
- What experience do you have?
- What about SEO?
- Do you specialise in any areas?
We are a specialist communications agency providing words and content solutions for the sports and events industries.
With years of experience working for sporting bodies, Organising Committees and major events, Valo understands the communications needs in sport and major events.
We are committed to two outcomes: client happiness, and intelligent, informative, valuable copy. We take careful consideration in understanding your project, your needs, and the keys to delivering your message. We know what it means to meet milestones, tailor content, and deliver. We know the value of great writing and great content in your industry because we’ve spent years immersed in it. Our unique experience gives us an advantage, and it’s an advantage that ultimately benefits you - and benefiting our clients is what we exist for.
Valo can meet your key milestones in the realm of words and documentation, from marketing communications to operational policies.
What does Valo mean?
Valo is the noun for ‘light’ in Finnish. Light is illuminating, energizing, and shines. We like to think we shine brightly for our clients, make our clients shine in turn, and spread light wherever we go!
Why choose Valo?
Valo has first-hand experience and inside knowledge of the sports and events industries. We have the ability to readily understand your context and your needs. We listen, and we are committed to two things: client happiness, and intelligent, informative, valuable copy.
We take careful consideration in understanding your project, your needs, and the keys to delivering your message. We know what it means to meet milestones, tailor content, and deliver. We know the value of great writing and great content in your industry because we’ve spent years immersed in it. Our unique experience gives us an advantage, and it’s an advantage that ultimately benefits you - and benefiting our clients is what we exist for.
What is needed to get started?
Send your request to Valo, and once we’ve gone through some initial steps, Valo will set up a briefing meeting with you. Valo will need as much detail as possible on your project or your request. The more information and background provided, the better equipped we are to fulfil your request. We will need to know what you want to say, who you’re audience is, your ideal format or tone, the key elements to your message, any mandatory requirements that must be met, timeframes, corporate information, context, etc. Once on board with your vision and objectives, we get straight to work.
Where are meetings held?
Valo conducts briefings and meetings via phone or Skype, which means no matter where you’re located, we’re available and can speak directly with you.
From time to time and where the project merits it, we can arrange to come and meet with you in person. Valo is based in Canberra in South-Eastern Australia.
How much will it cost?
Valo’s pricing is very competitive in the world of professional writing and copywriting. We break down our costs in our proposals, so you can see exactly what you’re paying for. Valo offers an hourly rate for singular projects, or for on-going work or a series of projects, a set fee can be negotiated. If you want more information on our prices, please send us an email enquiry.
Who owns the copy?
You own all final copy, and Valo treats all your intellectual property and project information confidentially. This is iterated in your proposal, which when signed, forms a working agreement.
What’s included in the fee?
The proposal outlines everything that’s included, such as the number of briefings and meetings, the agreed number of rounds of changes, scope of the work and deliverable dates.
Why have someone else write words and content?
We’re quite sure you are more than capable of writing and stringing together coherent sentences! But we also understand that having the hours to dig into detail and polish prose, or cover every angle, is often not a reality, particularly when things get extremely busy. Many organisations and companies, from the smallest to the very biggest, hire highly skilled writers to take care of their content needs. A professional writer can be a great asset to your team and organisation, taking care of a very time consuming yet vitally important task. Professional writers and communications specialists can provide all of your content needs, or can contribute as an extended member of the in-house communications team to cover large or intensive projects.
Engaging Valo to write and deliver content for you means you have a professional writer with specialist expertise in your industry at your disposal and at your team’s disposal. It puts you in a position to get on with the business of delivering to your stakeholders and customers, knowing that your writing requirements are being met by someone who cares about the outcome as much as you do. It is a cost effective way to manage your content needs and receive specialist services that will enhance what you do.
What kinds of writing and content do you provide? Who will write it?
Valo can provide almost any written content. Here are some examples of the kind of documentation Valo can produce:
- operational plans and manuals
- official programs
- media guides
- marketing collateral
- event staff manuals
- regulatory policies
- client and team communications
- results summaries
- profile pieces
- news articles
- press releases
- project strategies
- how-to guides
- project plans
- post-event reports
- strategic plans
Whatever is required, from a few paragraphs in an email to comprehensive official program content, send Valo an email with your request to get the ball rolling.
All of Valo’s work is written and produced by me, Maggie Ellis, Valo’s creator. You can rest assured that your project is receiving personal attention and will not be passed on to anyone else or to any third parties. Personal service and confidentiality are very important values for Valo, which will always be upheld.
What experience do you have?
Valo has nearly ten years experience in the corporate and not-for-profit sector, specifically working for major sports events and national sporting organisations. For detail on some of Valo’s previous work, please visit the Portfolio section. If you engage Valo, you can rest assured you have a highly skilled, professional writer who understands your industry working on your behalf.
Do you specialise in any areas?
Valo specialises in communications services for the sports and events industries. We work with many organisations and companies, from sporting organisation and event companies to sports brands, arts organisations and individuals.
Valo has a particularly strong background in swimming, Formula One, multi-sport events and tennis. Our knowledge, experience and understanding in these sports and organisational contexts mean there is no better partner than Valo.
What about SEO?
Valo does not currently specialise in SEO (Search Engine Optimisation). There is a hidden secret to SEO, however, and it's having really great, fresh, clear content. Content with substance is 80% of SEO in our humble view.