The Valo story.

Hi there, my name is Maggie. Over the past decade I have worked in sport and major events in Australia and around the world. I’ve been involved in strategically and operationally planning projects from the small to the large, in a sports management, events management and communications capacity. I’ve been deeply involved with sport, media, communications and events throughout my working life.

Being strategic, organised and grasping the finer details along keeping a clear view of the big picture are my strengths. To do these things well requires writing and communicating well. Writing, in its many forms and tones, is my specialty.

Writing underpins just about everything - especially when planning, communicating, promoting and sharing a vision or story.

Writing is often the foundation upon which all the essential elements are built.

I created Valo because I know the need for words in sport and events. I know how often I was called on in previous roles to devise and write a policy, provide news content, create an event or media guide, outline a strategic plan, produce event collateral, or execute a marketing communications strategy.

As a specialist in this area, Valo can deliver words and content solutions that will meet any sport or event’s unique requirements.

Valo is committed to two outcomes: client happiness, and intelligent, informative, valuable copy. We take careful consideration in understanding your project, your needs, and the keys to delivering your message. We know what it means to meet milestones, tailor content, and deliver. We know the value of great writing and great content in your industry because we’ve spent years immersed in it. Our unique experience gives us an advantage, and it’s an advantage that ultimately benefits you - and benefiting our clients is what we exist for.

Valo cares about every project and every word, no matter how small or large the requirement may be.

We provide clear, accessible copy that really delivers on the intended purpose and to the intended audience.

For more on how Valo works, check out the Services page and the Need to Know page.

As for more on me – when I am not focused on writing for my wonderful Valo clients, I enjoy yoga, art galleries, writing stories, coconuts and cardio, connecting with nature, being with the people I love and (surprise, surprise) sport and events.

Back to top